The Record Machine

In this project we take a look at the start-to-finish process of the brand restructure. Starting with the mark.

The original mark came with a lot of concept. A combination of theatre marquee, gears and turntables.

We went through a lot of iterations in attempt to discover something new and quite frankly easier to size down. But we kept coming back to the idea of reworking the original.

The Record Machine

From there we reached our mark, and rest
of the brand

With that comes style sheets, brand elements, and merch.

Accompanying announcement and motion.

The Record Machine

From there we reached our mark, and restof the brand

With that comes style sheets, brand elements, and merch.

Accompanying announcement and motion.

Agency - Replica

Ryan Stokes Memorial Court

From there we reached our mark, and rest
of the brand