Every year Kansas City’s most funny men come together to put on a fundraiser. A whole weekend full of celebrity softball, bowling, poker, stand-up, music and community activities. During my time at Barkley I was tasked with helping coming up with the main campaign and design direction for Big Slick 10.

The idea of Serious Fun came up while we were brainstorming a bridge between comedy and the very serious nature of Children’s Mercy Hospital. We wanted to make it fun, but not let people forget why the money was being raised.

So we decided to go with a cut paper direction. Cutting out the typography, iconography and other design assets initially. Then we scanned and placed inside Photoshop for final compositions. This was a painstaking process but was totally worth it to see the event go off without a hitch, hit a new record for funds raised and the effect it had on